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Connect Smart: User Experience (UX), Information Architecture, Web Design and Web development (CWP)

Connect Smart is the New Zealand government’s cyber security awareness campaign. Improving the online security of individuals and businesses online is one of three priorities in the New Zealand government Cyber Security Strategy.

This is another project we’ve delivered using the Common Web Platform (CWP). As this is targeted at helping New Zealanders understand the issue of Cyber Security,  the focus has been to ensure it engages at the right level and is presented in an engaging way. We achieved this through the use of the digital clans quiz, which via a series of profiling questions establishes which clan the user belongs to.

Given the intended audience is all of New Zealand, including home users right through to businesses and schools, it was very important to pitch the content at the right audience. It was also important to consider the devices that users would use to engage with the site, and to ensure that we delivered a site that was as accessible as possible across platforms.

What we did for Connect Smart: User Experience (UX), Information Architecture, Web Design and Development, delivered using the CWP and Silverstripe.

www.connectsmart.govt.nz

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