Leadership Development Centre: Print design
The Leadership Development Centre originally came to us to help redevelop their website. But the design user groups we ran delivered outcomes making it apparent they wanted to revitalise their print design framework for their publications in addition to the website.
This led us through a process of establishing a set of images to represent their objectives and build a strong connection to their activities. This was achieved through the concept of light bulbs, which represent their core values, of Inspiring, Innovative and Bold. We also worked to further develop their colour palette, and style guides to produce a range of publications that support them as a business.
What we did for LDC: Print Design and Layout, Visual Identity.